|Source||Jacquelyn A. Ottman|
The Full Text of Green Marketing: Opportunity for Innovation is Now Available Online
"The definitive text on Green Marketing" -American Marketing Association
Jacquie Ottman's groundbreaking book contains hundreds of case studies, tables, charts, and other critical information for developing and marketing products and services to today's environmentally aware consumers.
In this electronic version, the book's full text can be accessed quickly and easily:
Follow the Table of Contents to find the specific topics that relate to your own work.
Link directly to dozens of Cases of green products, services, and business initiatives from Coca-Cola, Procter & Gamble, DuPont, and dozens more.
View illustrations and Exhibits to see relevant polls and statistics from Roper and other pollsters.
Follow the Seven Strategies of Green Marketing Success.
Read profiles of Two Companies Who Do Everything Right.
Want more? Ask the Pro: Email the author, Jacquie Ottman.
Green Marketing: Opportunity for Innovation, 2nd edition, was published in 1998 by NTCBusiness Books/McGraw-Hill. It has been translated into five languages.
Want to learn more? Go straight to: http://www.greenmarketing.com/green_marketing_book/green_marketing_book.html
Please note that this information has expired.