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EW » Home » News archive » 2004 » 5 » new book from Yale University Press

new book from Yale University Press

Source	J. Gary Taylor
Release date	28/05/2004
Contributor	bulanmir

Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand. by J. Gary Taylor and Patricia J. Scharlin. Tells the story of how and why Chiquita Brands (the former notorious United Fruit Co) reversed direction and dramatically improved environmental and social performand on its farms in Central America. www.smartalliance-online.com

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